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Supermarket Prices January 2024 Analysis

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Hello Deal Hunters!

Using the Latest Deals Supermarket Price Comparison tool, we track the online prices of the 20 most-commonly bought products at a range of supermarkets (the cheapest option of each product of the same size).

Here you can see the price changes at

Aldi

ASDA

Iceland

Morrisons

Sainsbury's

Tesco

Waitrose

Each month, we will be sharing a review of the price changes we find. This may be helpful for Deal Hunters as it informs you as to which supermarket may be increasing prices the most.

Here it is for January 2024:

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Zoomed in the last 3 months:

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What do you think? What's your experience with recent supermarket prices? Share your thoughts in the comments.

FAQs

  • What about Lidl, Co-Op, Savers, Poundland etc.?

We don't track these places at present. We may do in future.

  • What products do you track?

We don't want to say exactly what products for a variety of reasons, but it is a common basket of goods that form the 20 most bought products. We find the cheapest available option for the same size.

  • Iceland seems wrong, it's not that expensive

Iceland is a unique supermarket because it doesn't sell much of it's own brand goods. Basic items, such as those we tend to collect data on, tend to be more expensive at Iceland. Iceland does sell other items, such as large packs of frozen meat, at cheaper prices than other supermarkets - however we don't necessarily track all those product prices for the purposes of this.

  • How can I compare prices myself?

Use our free Supermarket Price Comparison tool on the Latest Deals app.

NoraSmith
NoraSmith
LD Hunter
8 months ago
What do you think of this?+20 points
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BonzoBanana

Again not convinced by this as Aldi is the only supermarket that doesn't seem to offer vouchers or a loyalty scheme so I think this is not the reality of pricing for a lot of people. Also when I go in I have limited options for a lot of products so end up going to another supermarket to supplement the Aldi shop so that is extra fuel and time. Of course without knowing what items are being compared between supermarkets its utterly meaningless too. So don't be surprised if this information feels wrong for you and what you buy. Aldi is the closest supermarket to me within walking distance but I don't buy much there at all due to their range, quality and the pricing of stuff I buy.

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Fatabelly

BonzoBanana there’s always those people who harp on about Aldi being cheapest…and in the same breath they say “but then I have to nip to so & so for what I couldn’t buy”!?? lol

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Stoie

BonzoBanana the lack of vouchers or loyalty scheme is a good thing though, it means you don't have to jump through hoops, answer these questions three, and/or have your data mined and sold on just to get a comparable price of another shop. Keep doing what you do Aldi, it's working for a lot of us!

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BonzoBanana

Stoie To be honest I did just make use of a 3% cashback at Halifax for shopping at Aldi which is probably the first discount I've ever had there but my bill only came to £8.25 so only getting back about 24p in cashback. I have bought from the Aldi site with I think 20% off for some mainly DIY products. I take your point if you just want simple shopping without loyalty discounts etc Aldi is the only supermarket to offer that nowadays it seems. I'm currently using £4.50 off £30 vouchers at Sainsburys. I bought a iceberg lettuce in Sainsburys it was about 3x the weight of the Aldi one for the same price. It will do 3 to 5 salads rather than the 2 of the Aldi one. I say same price but of course I had close to 15% extra discount at Sainsburys as only just went over the £30. I also got nectar points and made use of some nectar prices which were heavily discounted items which don't even exist in Aldi.

One thing that was equally bad about Aldi and Sainsburys and I was in both within a day of each other, Thursday for Sainsburys and Friday was Aldi was both had absolutely garbage bananas I refused to buy. Most were small and the Aldi especially had a lot of partially black bananas. I bought some recently in Tesco (last week) and they were fantastic quality. To be honest both Aldi and Sainsburys seemed poor value for fruit and veg overall compared to Tesco. However we have a huge Tesco in Yeovil with a fantastic range of fruit and veg and that means there is always the value options available. It's just brilliant for fruit and veg which I can't say the same for Tesco Metro stores i.e. the nearby Weymouth store that just isn't the same value, it has half the range of fruit and veg and stocks more of the higher price items rather than value items.

As you can guess I'm probably more of a Tesco fan but tend to shop where I have vouchers for.

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M3l1ssA

👍

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Mango4

This is totally meaningless, tracking just 20 items, when most full sized supermarkets will have in excess of 20,000 different items on their shelves at any given time ,

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BonzoBanana

Mango4 I can't find up to date information but back in 2016 the most any supermarket carried appeared to be 32,000 and at the time Lidl was 1600 and Aldi was 900. A more recent Guardian article from 2019 said Aldi stocked 600 regular items and I guess the others are middle section items and other special weekly items for example when they do Greek food or French food just for a week.

This is why I think a random selection of items would be a much better comparison because the Latestdeals comparison doesn't factor in the inconvenience of limited choice or the fact Lidl and Aldi charge much more for slow moving items.

That's why both Lidl and Aldi can be frustrating for me as I can't find what I want or what they are selling is poor quality as only one choice plus slower moving items often appear to be poor value in those stores so can't buy them there. My cat won't eat anything from Aldi or Lidl. In fact my very first experience of Lidl many years ago was buying cheap cat food and it hadn't been processed correctly so inside was unminced and didn't have the brown dye so there was an eye ball still formed in the tin partially and other parts of veins/organs or something all in its originally colour except cooked. I think the tin came from Spain or Italy. At the bottom of the tin it was minced and dyed though so some sort of blip at the factory. This probably gave me a core opinion of Lidl quality that has been difficult to shake. I do like some Lidl products though.

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TheChimp

All a bunch of robbers

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