Laura Ashley Revived: Iconic British Brand Snapped Up by US Company
- Marquee Brands, owner of Ben Sherman, acquires Laura Ashley
- Plans announced for new products and collaborations
- Brand collapsed into administration in 2020 after 67 years
Iconic British clothing and homeware retailer Laura Ashley has been rescued from the ashes by Marquee Brands, a US-based company that also owns Ben Sherman. After falling into administration in 2020, the beloved brand is set for a revival, with plans to expand its offerings and attract multi-generational audiences worldwide.
The Revival Plan:
Marquee Brands plans to relaunch Laura Ashley as a full lifestyle brand, developing innovative products and exploring collaborations to leverage its seven-decade legacy.
CEO Heath Golden stated: “We are excited to harness the strong affinity for this iconic brand and drive expansion across new platforms and partnerships.”
The Brand's Fall:
Laura Ashley, known for its vintage-style floral designs and elegant home furnishings, struggled in the face of shifting consumer preferences and declining retail sales, leading to its collapse four years ago.
What’s Next for Laura Ashley?
The existing UK team will remain in place, ensuring the brand's British heritage stays intact as Marquee Brands focuses on reaching key markets worldwide.
Tom Church, Co-Founder of LatestDeals.co.uk, commented: “Laura Ashley’s return is fantastic news for fans of the brand. It’s a testament to the enduring appeal of its timeless designs.”