This is Lycamobile's "Mega Plus" plan reduced to £11.90 from £20 quid.
It's a rolling 30 day sim according to uSwitch and there's nothing in the T's & C's that suggests it's only for the first 30 days as well. This also include tethering and "Go Roam Around Europe" as well.
Some decent TrustPilot action as well
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