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Bloom is the country's leading silk flower retailer and part of the largest mail order company in the UK. But the 'seeds' were planted in California. On a trip to Los Angeles, Tiffany saw a new generation of artificial flowers. A million miles from the crude, mass-produced plastic versions that were generally available, these were beautifully designed, painstakingly made and amazingly realistic. For her it was a 'wow' moment. Unlike any faux flowers she'd seen before, they were - quite simply - a revelation, and an inspiration...