I love Boardman bikes, very decent bikes which often compete in quality with bikes 50-100% more expensive (Halfords buy directly from factories and retail themselves so very cost effective plus operate on a lower margin that most other bike sellers). I think they are generally a better option than most of the big US and European brands that are still buying from the same factories in Asia but spending far more on marketing, sponsorship and of course have far more complicated logistics which adds extra costs. Sadly I saw the thread for this on hotukdeals and one person who ordered it had the order cancelled so it has probably gone out of stock in some sizes for some local stores.
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Chief Bargain Hunter