20% Off at Freewheel

Today Madison still operates as the UK’s largest distributor of bicycle parts and accessories and Freewheel (a trademark still owned by Madison) has been reinvented as a new e-commerce website for the Madison and Sportline brand portfolio to support our national network of independent specialist bicycle retailers. Ensuring we deliver the best service to the cyclist by bringing the best independent specialist bicycle retailers together with their wealth of expertise to be able to compete in a market where independent specialist retailers are under threat. All the benefits of ordering online but backed and supported by your local independent bicycle shop. The best of all worlds.