Save 20% Excludes Sale Items at Apricot

The Apricot brand was founded in 2006, beginning life in the basement of a North London building. We’ve come a long way since. When founders Philip and Sophia opened their first Apricot store, they couldn’t have dreamt their playful prints and statement designs would grow into a global brand. Though we’ve grown to over 1200 outlets across the world, we’ve still managed to keep our unique family feel, putting creativity at the heart of everything we do