BBC Has Spent £7 Million to Create Logo Rebrand

wow - what a waste of our licence fee....

I really think they should scrap the fee and the BBC should earn its money from advertising

Get one knocked up on Fiverr for considerably less lol. That's heinously wrong.

Easy if you don't like the BBC wasteing your licence fee stop buying one so many people have

I'm not surprised.

I am very, very annoyed at the amount of money the BBC has spent on a so called logo rebrand. Couldn't a BBC employee do it free for free publicity?

Surely a huge indicator of the utter incompetence and inefficiency of the BBC. I haven't had a license for about 4 years and often say they should be funded by advertising but in fairness I don't think the BBC would survive. They are utterly clueless about the real world because they just get billions whatever they do each year from the license fee. I think they would fail to survive in a commercial environment. A lot of the license fee goes into the shortfall of their pensions because they gave themselves such generous pensions but the pension funds underperformed.

I get great satisfaction in knowing I don't support this organisation.

I still pay our license fee as my daughter likes CBeebies and I like her not having to watch adverts, but what a total waste of license payers' money! they don't help themselves.

I would rebrand them the Bumbling Bozos Corporation