Latest Basic Food Item to Suffer 'Shrinkflation'

I absolutely agree . It's ridiculous and I don't understand how they are aloud to get away with it totally wrong in my eyes

What gets me is that many people are above the poverty line and don't have to tighten their belts so much so they just shrug their shoulders and pop these items in their shopping baskets. If shoppers took a stand and boycotted these products they would soon increase the size or decrease the price. This is pure deceit, hoping we won't notice and taking us for fools.

Don't get me started on the size of butter or the price of it ,it's messed up and yet we still go out and pay the money for it these supermarkets are taking the **** with there pricing

I don't buy anything branded, let alone lurpak, outrageously priced!!! Even buying all the basic non branded supermarket ranges the cost just gets higher and higher, and you get less and less for your money, I try not to even go shopping now unless I have some vouchers from all the various apps I do

Where the hell do they get 15% rise from? Butter, both Lurpak, Anchor and other brands have risen by 50% give or take. I copied The para below from telmel link.

The popular butter brand's, which is owned by Arla Foods, unsalted block has gone from 250g to 200g - even though prices have shot up by around 15% over the last year - the startling rise in cost has continued to make headlines over the last 12 months.

(The shabby grammar is not mine!)

I've didn't buy that brand of butter even before the crisis started as even back then I thought it was expensive but now if I would to compare now and then prices .. it's absolutely absurd

I bought a couple packs of 250g salted butter in Farmfoods today for £1.29 each. There are other options to these expensive imported brands.

Any ol spread suits me.I aint posh.I'll continue to vote with my feet as well as my hands lol.

I've been thinking of this for a while with the whole "cost of living crisis" .Oddly today I was making a cuppa and it dawned on me so like a 4pint of milk , do we get 4 pints ? I do feel the cost of living crisis is in some ways an extension of "rip off Britain " and echoing what your saying telmel and voting with your feet. I have started going to Birmingham as they have a fantastic fruit / veg market and Meat/fish market and the bargains I have been getting has been astonishing and keeping my money in my bank account.

It's disgusting isn't it that companies are allowed to get away with this. It's not OK. The majority of us are struggling

We always bought flora but now switched to cheaper my brand loyalty all round is shrinking

I still buy Lurpak but only when on offer. I have convinced my husband to eat supermarket own brand of chocolate biscuits, he certainly knows the difference in taste of baked beans thought.

I’m curious as to why they are doing this as dairy farmers have taken/no choice drop in the milk price. They were finally getting the right amount but now back to square one despite milk and dairy products in the shops not dropping prices to consumers

There’s a lot of profiteering going on, on the cost of living crisis excuse. Fuel costs have substantially reduced so that should have also been passed on to consumers but no food prices continue to rise to name one thing the decafe teabags I buy went up 10p in a week, pure profit

Ah man this is like when then decreases the size of all the chocolate bars. Bit cheeky hey

I can't say I really ever bought Lurpak, I'm not brand specific with a lot of things.

I have however seen many people giving away milk or cream that is going out of date or seeing it at 10p in shops, at the end of the day. Many people whip it up and turn it into butter. I really should give it a go! So many videos and additions you can add in to make it personal and more to your liking.

You can even add some herbs and garlic and free them in ice cube trays, then you have it ready for cooking and in portions.

Lidl Salted for £1.89 does me nicely.

I was craving chocolate yesterday so went to my local shop as I needed a pint of milk as well, to tide me over to main shop. All the Cadbury varieties were flashed on wrapper as £1.35 so I went to pay with the milk and it was £2.78. I was distracted but as I got outside it hit me that I had been charged £1.43 for one pint of milk. It is only £1.45 for 4 pints in the supermarket. I expect small locals to charge over the odds but surely that is taking the pee.

I can remember Cadbury (same length and width, but a lot thicker 200gms) costing £1 not so long ago. The bar I bought was 120gms!

I copied a link from the comments L , and this is 7 years ago and prices still rocketing

The Americans commenting also mentioned coca cola doubling in price there, so not just us

Yes, it would be interesting to see the notebook

www.reddit.com/r/worldnews/comments/6p8ccm/comment/dkntmfo?sh=867d2d62&st=JG108TOU

I think Vimto as watered the juice down

I'm always worried once it says new and improved ingredients on the

I know it's not good for the planet, but if it was as bad as they were saying, they wouldn't do something about it overnight but seem more about money .

If they keep shrinking everything, we will not be able to find anything

Telmel, thank you

If they aren't making the package sizes smaller they are reducing or changing the ingredients. All of this appears to be in an attempt to increase their profits. Such a sad society where the rich are squeezing us on every basic commodity.

Ridiculous and really unfair on the consumers. Especially those who are struggling. We all work hard for our money and don't need to get ripped off

What's happened to that she voted stingiest woman leg chopped off conversation it seems to disappeared