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Latest Basic Food Item to Suffer 'Shrinkflation'

In the News

Besides putting up the price of its' butter Lurpak is also reducing the size by 20%, from 250 grams to 200

I know which side my bread is buttered on and i know it wont be with Lurpak

I will stick to supermarkets own brands that are usually cheaper

This shrinkflation has to stop and people need to vote with their wallets and purses

www.mirror.co.uk/money/shoppers-furious-lurpak-slashes-size-30108578

telmel
a year ago
What do you think of this?+20 points
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telmel

sallylester1 They are all at it S

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Lynibis

What gets me is that many people are above the poverty line and don't have to tighten their belts so much so they just shrug their shoulders and pop these items in their shopping baskets. If shoppers took a stand and boycotted these products they would soon increase the size or decrease the price. This is pure deceit, hoping we won't notice and taking us for fools.

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telmel

Lynibis I definitely won't be buying it L

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jam45

Lynibis Shrinkflation has been going on for years to almost every food product. How can a boycott work?

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Lynibis

jam45 but so much more in the last few years. If we bought the cheaper versions (one commenter mentioned butter for £1.29)instead of the famous brands their profits would plummet. But I agree it probably wouldn't work as per the first sentence in my comment above, there will always be plenty of people who will still buy overpriced items.

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jam45

Lynibis Me included in buying premium brands instead of Asda's Essential, Tesco's Molly's, Morrisons's Saver, Sainsbury's "Street?"

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Leannexxx

Don't get me started on the size of butter or the price of it ,it's messed up and yet we still go out and pay the money for it these supermarkets are taking the **** with there pricing

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telmel

Leannexxx Its strange L how cows milk hasnt gone up as much as butter, yet they are from the same source

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jms19

telmel I don’t know the ins and outs but i don’t mind prices going up when the components required to make it increase in price. That’s logical, but what’s happening atm is a joke. The big companies are just taking advantage of the situation but i suppose that is capitalism.

The government are supposed to look after us though and they clearly couldn’t care less.

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slightfoot

I don't buy anything branded, let alone lurpak, outrageously priced!!! Even buying all the basic non branded supermarket ranges the cost just gets higher and higher, and you get less and less for your money, I try not to even go shopping now unless I have some vouchers from all the various apps I do

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telmel

slightfoot Great idea S, one way to beat these ridiculous increases

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slightfoot

telmel i work full time plus overtime, but it's sooo hard at the moment, I do several different apps now and manage to get about £20 a week total in Asda or Tesco vouchers from them, then really plan what to buy with them to make the most of it

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telmel

slightfoot Well done S 🤞

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Lynibis

Where the hell do they get 15% rise from? Butter, both Lurpak, Anchor and other brands have risen by 50% give or take. I copied The para below from telmel link.

The popular butter brand's, which is owned by Arla Foods, unsalted block has gone from 250g to 200g - even though prices have shot up by around 15% over the last year - the startling rise in cost has continued to make headlines over the last 12 months.

(The shabby grammar is not mine!)

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Nadiaparveen

I've didn't buy that brand of butter even before the crisis started as even back then I thought it was expensive but now if I would to compare now and then prices .. it's absolutely absurd

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BonzoBanana

I bought a couple packs of 250g salted butter in Farmfoods today for £1.29 each. There are other options to these expensive imported brands.

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MelissaLee1

Any ol spread suits me.I aint posh.I'll continue to vote with my feet as well as my hands lol.

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stuartsmith544

I've been thinking of this for a while with the whole "cost of living crisis" .Oddly today I was making a cuppa and it dawned on me so like a 4pint of milk , do we get 4 pints ? I do feel the cost of living crisis is in some ways an extension of "rip off Britain " and echoing what your saying telmel and voting with your feet. I have started going to Birmingham as they have a fantastic fruit / veg market and Meat/fish market and the bargains I have been getting has been astonishing and keeping my money in my bank account.

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Jerseydrew

It's disgusting isn't it that companies are allowed to get away with this. It's not OK. The majority of us are struggling

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Imnotcheap

We always bought flora but now switched to cheaper my brand loyalty all round is shrinking

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Pjran

I still buy Lurpak but only when on offer. I have convinced my husband to eat supermarket own brand of chocolate biscuits, he certainly knows the difference in taste of baked beans thought.

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Gromit22

I’m curious as to why they are doing this as dairy farmers have taken/no choice drop in the milk price. They were finally getting the right amount but now back to square one despite milk and dairy products in the shops not dropping prices to consumers

There’s a lot of profiteering going on, on the cost of living crisis excuse. Fuel costs have substantially reduced so that should have also been passed on to consumers but no food prices continue to rise to name one thing the decafe teabags I buy went up 10p in a week, pure profit

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telmel

Gromit22 I blame the government G, they could stop this in parliament but choose to just sit back and watch us all pay through the nose for our food

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SaveMeSunday

Ah man this is like when then decreases the size of all the chocolate bars. Bit cheeky hey

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DeBunny

I can't say I really ever bought Lurpak, I'm not brand specific with a lot of things.

I have however seen many people giving away milk or cream that is going out of date or seeing it at 10p in shops, at the end of the day. Many people whip it up and turn it into butter. I really should give it a go! So many videos and additions you can add in to make it personal and more to your liking.

You can even add some herbs and garlic and free them in ice cube trays, then you have it ready for cooking and in portions.

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blacklabrador

Lidl Salted for £1.89 does me nicely.

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Lynibis

I was craving chocolate yesterday so went to my local shop as I needed a pint of milk as well, to tide me over to main shop. All the Cadbury varieties were flashed on wrapper as £1.35 so I went to pay with the milk and it was £2.78. I was distracted but as I got outside it hit me that I had been charged £1.43 for one pint of milk. It is only £1.45 for 4 pints in the supermarket. I expect small locals to charge over the odds but surely that is taking the pee.

I can remember Cadbury (same length and width, but a lot thicker 200gms) costing £1 not so long ago. The bar I bought was 120gms!

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telmel

Lynibis I think chocolate is one of the items that has increased in price and shrunken the most

Yes , cocoa prices have soared , but they are charging a premium for this happening and ripping us all off

Again i would go for the supermarkets own brands to get the price down

I think it all started with toblerone shrinking their bars by taking out a few pyramids and making more spaces

www.reddit.com/r/assholedesign/comments/8ce0re/newish_toblerone_has_more_empty_space_between_the/

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Lynibis

telmel that is why I rarely go to local shops even though I would like to support them. I expected the chocolate to be anything up to £1.50 but the price of the milk took my breath away.

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telmel

Lynibis Sorry L, i was editing my post while you replied me

Put in the toblerone link now , it was 6 years ago

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Lynibis

telmel oh my word, and we are told to recycle and use less wrapping etc. What a con, I haven't bought toblerone for years and never will again.

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telmel

Lynibis The reddit comments are quite amusing L, but a bit brash, someone mentions they only reduced the size of the bar in the uk , another blames brexit

I always used to buy toblerone at the airport when i was going or coming back from holiday, quite often you could find a large bar for £1 or £1.50

As soon as they did the dirty trick with the spacing i stopped buying it , plus the prices rocketed

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Lynibis

telmel yes I am routing for the guy who is looking for grandpa's notebook!

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telmel

I copied a link from the comments L , and this is 7 years ago and prices still rocketing

The Americans commenting also mentioned coca cola doubling in price there, so not just us

Yes, it would be interesting to see the notebook

www.reddit.com/r/worldnews/comments/6p8ccm/comment/dkntmfo?sh=867d2d62&st=JG108TOU

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Pfs

I think Vimto as watered the juice down

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telmel

Pfs I can well believe that P they have two choices with drinks , reduce the bottle size, or water it down , the latter is less obvious and more deceiving

With food they can remove some ingredients , use inferior, or reduce the size, they seem to opt for size reduction , easier to change than the ingredients i suppose

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Pfs

telmel Plastic bags are another scam if that bad just stop making them, and we will use paper bags instead of something else that is more recycleable

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telmel

Pfs Plastic is the scourge of the world P , its everywhere now and micro plastic is even in our drinking water , its killing marine life as well as us

There is a documentary on neflix i havent watched yet called a plastic ocean, showing the devastating effects of it all

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Pfs

I'm always worried once it says new and improved ingredients on the 🏷

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telmel

Pfs True, the honest statement would be new and inferior

Even oreos get a mention , had to edit the language

he_least_of_these

7y ago

Oreos really pi@ses me off too. They shrunk the package while also cutting the filling nearly in half, effectively making double stuff the same as a regular oreo used to be.

In addition to that, you can tell they changed their ingredients because the cookie doesn't get soggy in milk as well as it used to. In the past it would only take a few seconds before it was falling apart. Now I have to dunk my cookies for a solid 30 seconds to a minute just so they won't be too crunchy.

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Pfs

I know it's not good for the planet, but if it was as bad as they were saying, they wouldn't do something about it overnight but seem more about money 💰.

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Jackscot

If they keep shrinking everything, we will not be able to find anything

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telmel

Jackscot I agree J, they will have to do a 'buy one get a microscope free' promotion

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Jackscot

Telmel, thank you

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EmmaWright762

If they aren't making the package sizes smaller they are reducing or changing the ingredients. All of this appears to be in an attempt to increase their profits. Such a sad society where the rich are squeezing us on every basic commodity.

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Jerseydrew

Ridiculous and really unfair on the consumers. Especially those who are struggling. We all work hard for our money and don't need to get ripped off

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Pfs

What's happened to that she voted stingiest woman leg chopped off conversation it seems to disappeared

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telmel

Pfs I got a message to say it was removed as it wasnt a genuine offer,!!! it happens all the time p no matter how many times i question it

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Pfs

telmel put it up again, 😆 😂 🤣 😅

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telmel

I did that once and they kept taking it down, then i got a warning, it's not worth the hassle P, plus it would not be accepted as it would be classed as a recent posted chat , obviously underwear is a no go subject , even though it was about the meanest woman 🙄

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