50-Inch 4K UHD QLED Smart TV, Dolby Vision IQ, Alexa

The Amazon Fire TV 50-inch Omni QLED series delivers an immersive viewing experience with a stunning 4K Quantum Dot Display (QLED) that makes films, series, and live sport pop in brighter, richer, and more lifelike colours. At a current price of £379.99, it includes several advanced features:

• Advanced HDR: Dolby Vision IQ, HDR10+ Adaptive, HDR 10, and HLG for deep, realistic colours.
• Picture-perfect brightness: Fire TV automatically optimises brightness through a built-in sensor for any room lighting.
• Bolder contrast: Full-array local dimming in 48 zones for deeper darks and brighter whites.
• Fire TV Ambient Experience: Use your TV screen to display artwork, personal photos, and helpful Alexa widgets.
• Streaming access: Stream thousands of films and TV programmes, with subscriptions to Netflix, Prime Video, Disney+, and more.
• Hands-free with Alexa: Built-in microphones let you control your TV without the remote, simply by asking Alexa.
• Device connectivity: Three HDMI inputs for satellite TV and video game consoles, plus HDMI eARC for enhanced sound through audio equipment.

The TV is designed with privacy in mind, featuring controls to electronically disconnect the microphones.

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