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Sony Alpha 7 IV | Full-Frame Mirrorless Camera (Real-Time Autofocus, 10 Fps)

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£1,999
£2,400
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About this item
  • Combined with the ultra-powerful Bionz XR processor, the new 3.3-megapixel full-frame, backlit Exmor R sensor guarantees even more exceptional image quality, combining high definition and low light image quality.
  • Equipped with the latest technologies for focusing and real-time monitoring of the subject and the Eyes (humans, animals, or birds), the Alpha 7 IV allows you to precisely and effortlessly track your subject while taking the time to frame.
  • With its new refined and ergonomic design, the Alpha 7 IV includes a new ultra-realistic 3.69 million dot electronic viewfinder, a 7.6 cm (3”) full-touch adjustable rear screen for a unique photo and video experience.
  • For advanced users, the Alpha 7 IV can record internally in 4K, 60p, 4:2:2, 10-bit and integrates S-CINETONE/S-LOG 3 image profiles for cinematic rendering and easy post-production.
  • The Alpha 7 IV allows live streaming in Full HD 60p, without an acquisition card, directly via USB-C, so you can stay connected with your audience.
  • Image sensor - Aspect ratio: 3:2
  • The Alpha 7 IV sets the new benchmark for today's full-frame stills and video cameras by delivering even more exceptional image quality, combining 33-megapixel high definition, low-light image quality, Pro video at 4K 60p, optimal handling, a new simpler and more logical menu, quick sharing capabilities. With premium real-time autofocus for both stills and video.
  • The Alpha 7 IV brings the power of Sony technology within reach of imaging enthusiasts, creators and professionals alike, becoming the ideal full-frame mirrorless camera. Note: The video recording start/stop function is assigned to the MOVIE button in the default settings. Even without changing the shooting mode in step 1, you can start movie shooting from still image shooting mode by pressing the MOVIE button

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