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Cheapest Supermarket For Your Food Shop Revealed

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Attention savvy shoppers and budget masters! The latest supermarket pricing analysis is in, and Aldi has emerged as the most wallet-friendly choice for November.

In a thorough comparison conducted by Which?, prices of 47 everyday grocery items were monitored throughout November. The findings are shopping at Aldi could save you a significant chunk of change. Their average total for these items was a mere £76.77, a stark contrast to the highest-priced competitor, over £20 more expensive.

This isn't just about a few pennies saved on milk or bread. It's a significant shift in the landscape of UK grocery shopping, where every pound saved matters more than ever.

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Which? extended their analysis to a larger basket of 134 items, including branded goods like Bird’s Eye peas and McVitie's biscuits. Here, Asda took the lead, beating the next cheapest, Morrisons, by £10.01.

Interestingly, loyalty schemes like Tesco Clubcard and Sainsbury’s Nectar are influencing average prices. These schemes offer lower prices on some items, but since they're not accessible to everyone, Which? didn't include them in their comparison. It's a reminder that the best deal might not always be the most obvious one.

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It's not just about finding the lowest price, though. The overall picture shows a year-on-year price rise for food and drink at about 11%. This is where your shopping strategy can make a real difference. With some supermarkets like Lidl experiencing a price rise of 11.6%, it's crucial to stay informed and adapt your shopping habits accordingly.

But here's the part that really hits home: the impact of rising food prices on everyday lives. Which? found that an alarming 16% of people have skipped meals to save on food bills. This statistic is more than just a number; it's a stark reminder of the reality many are facing in today's economic climate.

The fight for the cheapest supermarket crown is more than just a battle of prices. It's about understanding the needs of the consumers and adapting to the ever-changing economic landscape.

In the words of Tom Church, Co-Founder of LatestDeals.co.uk, "This analysis shows the importance of comparing prices and shopping smart. In these challenging times, even small savings can make a big difference in our daily lives."

Comments+20 points
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Kazz23

Have skipped meals because too tired to eat. Lite candles to chill because set charges for heating are going through the roof, literally!

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BonzoBanana

Which are utterly useless as an organisation there findings are useless typically. Here they aren't including Clubcard or Nectar pricing despite those loyalty schemes being free. Do they ever factor in you can't get a full range of shopping in Lidl or Aldi so have to shop elsewhere too which is extra time and petrol money etc. I tend to rotate constantly where I shop to get the best deals. I certainly couldn't get all my shopping in Lidl or Aldi.

Personally I find Tesco the best value overall as my local store has the widest range, plenty of offers, a lot of value options plus clubcard deals and points. It seems cheaper to me and all in one shop. However I do top up shops in Lidl and Aldi sometimes.

However without seeing exactly what Which are comparing across supermarkets its pointless.

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