Aldi's Biscoff-Inspired Beer Creates Buzz Among Shoppers

• Aldi introduces Harper’s Brewing Co Caramel Biscuit-flavored beer.
• Official beer tester Ben Cluroe and fans praise its unique taste.
• Mixed reactions on social media, with some loving and others critiquing the beer.

Aldi recently made waves with the launch of its Harper’s Brewing Co Caramel Biscuit-flavored beer, inspired by the beloved Biscoff cookies. This unique beverage has caused a stir, drawing in curious customers and eliciting a range of reactions, from sheer delight to skepticism.

Courtney Pochin at The Metro delves into the phenomenon, highlighting the buzz the beer has generated on social media. Aldi's own beer aficionado, Ben Cluroe, has even declared it his top pick, admiring its golden hue and the rich, creamy caramel finish that mimics the famous biscuit's taste.

The beer's reception has been a mixed bag, with a Reddit post by u/rat-king27 praising its unexpected excellence, while others, like u/Theres_No_Fence, found it pleasantly average for its price point. Social media platforms like X (formerly Twitter) and Instagram have seen users express their admiration, with @KitHarrisonVA acknowledging Aldi's "arcane magic" in crafting the beer and JohnS_snackreviews describing it as a blend of American cream soda and Biscoff.

Despite the enthusiasm, there are those who didn't share the same sentiment, labeling the beer as "rank" or "cursed," and sparking debate over the authenticity of its Biscoff inspiration, given the distinct caramelized taste of the original Lotus Biscoff cookies.

The article also shares a personal taste test by the author, who, despite not being a fan of beer, was intrigued enough by the rave reviews to give it a try. Unfortunately, the experiment did not convert her, as the blend of caramel biscuit flavor and beer did not meet her expectations, nor did it impress her beer-loving husband.

The story concludes on a speculative note, suggesting that while the Biscoff-inspired beer might not have hit the mark for everyone, the idea of a caramel biscuit-flavored beverage remains an intriguing concept, perhaps hinting at future possibilities for Aldi's product innovation.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "Aldi's foray into Biscoff-inspired beer showcases the supermarket's creative approach to product development. While taste is subjective, the discussion it's sparked is a testament to the curiosity and varied preferences of today's consumers."