ASDA Brings Back Popular £1 Meal Deal & Shoppers Are Impressed

Deal Hunters,

Get ready to warm up your winter with Asda's piping hot deal! This isn't just any offer; it's a lifeline for those feeling the chill of the cost of living crisis. Asda has rolled out their £1 café meal deal. If you're 60 or above, you can tuck into a steaming bowl of soup with a roll, coupled with unlimited tea and coffee—all for just a single pound. It’s available every day at any of Asda’s 205 cafés.

This initiative, fondly termed the "Winter Warmer," isn't new to the block; it made waves last year and now it's back with a bang. Asda's not just stopping there; kids can now eat for just £1 anytime, with babes getting a complimentary squeeze of Ella’s Kitchen baby food. This move is a masterstroke in customer loyalty, and shoppers are already singing Asda’s praises across social media.

Keira Clarke at The Sun highlighted the relaunch of this cost-cutting crusade, pointing out Asda’s commitment to extending the initiative through the tough winter months. They've also brewed up a 'Community Cuppa' campaign offering free space and drinks to local groups—now that’s community spirit!

But the plot thickens as Asda isn't alone in this supermarket saga of savings. Morrisons and Sainsbury's are dishing out their own versions of wallet-friendly meals, while Waitrose, in cahoots with Caffè Nero, perks up your shopping spree with a complimentary hot drink when you bring your own cup.

It’s a battleground out there, and these retail giants are fighting not with prices but with value—value for you, the customer. Tom Church, Co-Founder of LatestDeals.co.uk, sums it up best: “In a time when every penny counts, Asda’s £1 meal deal is more than just a bargain; it’s a beacon of community support.”

Stay savvy, stay saving.