Cadbury Faces Backlash Over Chocolate Recipe Change

• Cadbury confirms no plans to revert Time Out bar recipe despite customer dissatisfaction.
• The new Time Out bar features a single wafer and has 111 calories, differing from the original dual-wafer version.
• Fans express disappointment, citing the original as superior in taste.

Cadbury has recently faced criticism from chocolate enthusiasts over the alteration of its Time Out bar recipe. A dedicated fan expressed their dissatisfaction on X (formerly Twitter), lamenting the change from the original recipe. The Leeds-based customer posted a photo of the half-eaten bar, tagging Cadbury in a plea to bring back the classic version, stating that the new recipe was "depressing" and not up to par with the original.

In response, Cadbury explained that the change was due to evolving consumer tastes and their intent to cater to a broader audience. However, this explanation has not satisfied many longtime fans of the Time Out bar. Initially launched in 1992 with two wafers, the bar underwent a significant change to a single wafer, low-calorie version known as the Time Out Wafer, with only 111 calories. This alteration led to the original Time Out bar being discontinued, much to the chagrin of its fans.

Daniel Coles at The Sun reported the ongoing debate among Cadbury's customer base. The story highlighted not only the specific concerns over the Time Out bar but also Cadbury's continuous efforts to innovate and reintroduce products, such as the return of the 'Caramilk' bar in a new form and the introduction of chocolate orange Mini Eggs.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "Cadbury's decision to alter a beloved classic like the Time Out bar underscores the delicate balance companies must strike between innovation and maintaining tradition. While it's important to evolve with consumer tastes, preserving the nostalgia and original appeal of classic products is equally crucial."