John Lewis Christmas Ad Slammed by Viewers as 'Chaotic and Worst One Yet'

• New John Lewis ad, "The Gifting Hour," sparks mixed reactions for being "confusing"
• Two-minute ad follows Sally reminiscing while searching for a gift for her sister
• Viewers praise the music but miss "the sparkle" of past adverts

John Lewis has unveiled its much-anticipated Christmas advert, "The Gifting Hour," but not all viewers are impressed. The two-minute ad, created by Saatchi & Saatchi, features Sally, a woman frantically searching for a last-minute gift for her sister. As she rushes through the store, Sally reflects on Christmases past, revisiting heartfelt memories with her sister Lauren and their mum.

Despite its nostalgic theme, many viewers feel this year’s advert falls flat. One user on X (formerly Twitter) called it "chaotic, confusing, and the worst one yet." Another commented, "It’s okay, but lacks the sparkle of past John Lewis adverts."

The ad's music—a 90s track—received some praise, but it wasn’t enough to win over critics. "Confused with the advert, but what a great tune," said one viewer.

Tom Church, Co-Founder of LatestDeals.co.uk, remarked: “The magic of a great Christmas advert lies in its ability to tug at the heartstrings. While John Lewis aimed for nostalgia, it seems they’ve missed the mark for some viewers this year.