Morrisons Reduces Prices on 2,000 Products for More Loyalty Card Members

• Morrisons cuts prices on over 2,000 essential items for More card members
• Includes both branded and own-brand products across various categories
• Part of a major investment in the More loyalty scheme
• Additional 70 products added to the Aldi and Lidl Price Match

Morrisons has announced significant price reductions across thousands of products, exclusively for its More loyalty card members. This move is part of the supermarket's ongoing investment in its loyalty scheme, aiming to provide greater value to its customers.

The price cuts apply to over 2,000 essential items, including both branded and own-brand products, spanning fridge, freezer, and cupboard staples. These discounts are available both in-store and online, ensuring that all More card members can benefit.

Additionally, Morrisons has expanded its Aldi and Lidl Price Match by adding 70 more products. This initiative, which relaunched in February, is part of the supermarket's commitment to maintaining low prices on everyday essentials.

Alex Rogerson, Morrisons' group marketing director, stated, “Today’s move represents our single biggest investment in loyalty and pricing for many years. Driving strong value for customers remains our number one priority, and we are slashing the prices on over 2,000 products for More Card customers.”

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "Morrisons’ price cuts for More card members are a great example of how loyalty schemes can provide real savings. This is a significant move for those looking to stretch their grocery budgets further.