Popular Beauty Brand Shuts All UK Stores Without Warning

• Morphe abruptly closes all seven UK stores.
• The closures have left 73 employees jobless.
• Forma Brands to focus on wholesale and online operations.

A well-known beauty brand, Morphe, has suddenly shut down all its stores in the UK, leaving 73 employees without jobs. The closures, which were implemented without prior notice, affect seven locations across the UK, including Manchester Arndale, Manchester Trafford Centre, Newcastle Eldon Square, Nottingham Victoria Street, Birmingham Bullring, London Westfield Stratford City, and Cardiff St Davids Centre.

A spokesperson for Forma Brands, Morphe's parent company, stated, "We have therefore made the difficult decision to close our seven UK and one Amsterdam retail locations. This move aligns with our strategy to prioritise and expand our successful wholesale and e-commerce operations, similar to our model in the U.S. We also facilitated an ownership transition of our UK wholesale and e-commerce businesses, which will operate as FORMA BRANDS UK LTD., effective immediately."

Despite the sudden closures, Forma Brands has provided goodwill payments to all affected employees, equivalent to an enhanced redundancy package, in recognition of their dedication.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "It's always unfortunate to see job losses, but hopefully, the affected employees can quickly find new opportunities."