Sainsbury's Shoppers Outraged Over 'Sneaky' Price Hike on Meal Deals

• Sainsbury's increases meal deal price by 25p, now £3.75.
• Shoppers express frustration on social media.
• Sainsbury's last raised meal deal prices three years ago.
• Comparison of meal deal prices across major supermarkets.
• Recent customer outcry over Sainsbury's meal deal components.

Shoppers at Sainsbury's have expressed outrage after the supermarket chain implemented a subtle price hike on its popular meal deal. The cost has risen by 25p, bringing the total to £3.75, the first increase in three years.

The change has been labelled 'sneaky' by many customers who took to social media to voice their displeasure. One user on X (formerly known as Twitter) exclaimed, "Just nearly fully lost it in Sainsbury’s £3.75 for a meal deal?" Another shared, "Almost cried because Sainsbury’s meal deals have gone up by 25p."

Sainsbury's has confirmed that the new pricing applies across all their supermarkets, convenience stores, and petrol stations. In March, the retailer faced backlash for classifying yoghurt pots as a main course rather than a snack, a move that many found misleading.

Comparing with other supermarkets, Tesco offers a premium meal deal for £5 with a Clubcard, while the regular deal costs Clubcard members £3.40 and non-members £3.90. Co-op's meal deal is £3.50 for members and £4 for non-members, while Morrisons maintains a £3.50 price. Asda's meal deal prices vary depending on the items selected.

Tom Church, Co-Founder of LatestDeals.co.uk, remarked, "Shoppers rely on meal deals for affordable lunches, and such unexpected price increases can be quite jarring, especially in today's economic climate."