Skittles is a Delicious Candy Treat
Skittles is a well-celebrated brand that excels at selling candy. Their candies are mostly fruit-flavored. This candy company enjoyed its first commercial fame in the year 1974.
The company behind popularizing Skittles in the 1970s was a British Company. Skittles was introduced as an import confectionery in 1979 in North America. It was almost 1982 when the domestic production of Skittles started in the United States.
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The Skittles brand is currently owned by the Wrigley Company. The Wrigley Company is a prestigious division of Mars, Incorporated. They are the American Global producers of food products, confectioneries, and pet food.
This brand operates on the basis of a very colorful theme. Their theme is specifically known as “taste the rainbow”. This Skittles theme was incorporated by a very renowned New York Ad Agency. They go by the name D’Arcy Masius Benton & Bowels.
The marketing techniques of this brand is something to talk about. They do not follow the nominal methods. Skittles loves to break standard norms when it comes to marketing what they do.
Their techniques went viral when they had a co-occurrence with the Super Bowl. The Skittles commercial also featured the Broadway Musical. However, this was performed just once in the New York Townhall.
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Things to Know About Skittles
Skittles is fond of good socializing. They often indulge in acts that support the cause of the common public. Skittles candies are rainbow-themed and immensely colorful.
However, in the year 2016 in order to support gay rights, it turned all their candies to white. Skittles and the Wrigley Company together converted the packaging to match its contents. Some time in the 2010’s Skittles was also witnessed in some political indulgence.
Skittles always keeps its consumers and customers updated at all times. One can often see Skittle updates on FaceBook and other social media platforms.
Skittles features a wide variety of products. This is a candy-themed brand. All things here are colorful beyond one’s imagination. All of Skittles candy products are produced by Wm. Wrigley Jr. Company.
The oldest is the Original Fruit Skittles. It was launched in Europe in 1974 and in 1979 in the US. This candy brand is famous for continuously coming up with new candy flavors. The latest candy flavor introduced was in 2018, it was the Sweet Heat flavor.
Conventionally This brand mainly focused on producing fruit-flavored candies. With the modernization of time, they also indulged in producing other mouth-watering flavors. These included chocolate, mint, sour, popcorn, and bubble gum.
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Skittles Come in Different Flavours
This is a very attractive brand that aims at offering attractive candies. They have produced multiple flavored candies. One can never get bored of having Skittles.
The consumers can witness the joy of picking up flavors and colorful candies as per their mood. Sometimes one might get confused when selecting the color to determine its flavors.
Each Skittles range features a new set of flavors on the same colors. For instance, the color yellow features lemon flavor in the original range. The same color carries the flavor of banana berry in the Skittles Tropical range.
Skittles features as many as 50 different types of products. Over the years they have created a total of 150 different mouth-watering flavors. The Skittle ranges include Original, Tropical, Wild Berry, Tart-N-tangy, and Crazy Cores.
What Makes Skittles Stand Out From the Rest
This multinational candy company has been boosted with some outstanding features. They are also available in fun packs. For instance, the Skittles Confused range. The pack contained fruit-flavored skittles where the colors have been mixed.
The consumer had to eat it and guess the flavor. The correct answer was written on the back of the Skittles pack. The main Skittle fruit flavors available are Lemon, Black Currant, Kiwi, Grape, and Lime.
It further included green apple, orange, strawberry, pineapple, and banana berry. They also feature multiple berry flavors including raspberry, berry punch, and melon berry.
The colors are really fun and enable the user to differentiate the flavors. Among the fruit flavors, the yellow color depicts lemon and banana berry. The purple color denotes grape, kiwi fruit, and black currant.
Strawberry is denoted by the color red. Strawberry starfruit is featured in pink color. Green Apple and Lime carry the green color. Orange is shown in the orange color. The cherry cola carried the trait of blue color.
Pineapple fruit passion also carried the same blue color. They have multiple categories of sour candies. These included sour, crazy sours, double sours, sweet & sours, and fruit & sours.
Skittles stood out to be a very useful candy brand. They have started off with their mouth-watering fruit flavors. Later they started creating multiple other flavors apart from the basic fruit ones.
These featured chocolate and chocolate mix. This range had flavors like nutty chocolate, mocha chocolate, vanilla, brownie, and caramel. In their Liquorice range, they had mint, spice, vanilla, and others. The Zombie skittles featured boogeyman blackberry, chilling blackberry, and others.
Apart from the basic candy form skittles have also created a chewies range. The chewie flavors comprise blackcurrant, lemon, orange, lime, and strawberry.
