Are Supermarkets Using 'Dodgy Tactics' to Trick Customers?
In the News
So it seems the supermarkets are continuing to use dodgy tactics to fool customers
Not content with price increases, and shrinkflation etc they are also misleading their loyalty card holders
One example shown is when 'which' found that Sainsbury’s had advertised a jar of Nescafé Gold Blend Instant Coffee (200g) for £6 with a Nectar card. This was supposed to be a saving of £2.10 on the normal price of £8.10. But the normal price had also been £6 at Sainsbury’s until it was increased to £8.10 just two days before the Nectar price launched
It is a similar tactic used by some of the superstores like currys, where they advertise something at an inflated price for a short period , then show a reduction back to the original price in a 'sale'
Very sneaky
www.mirror.co.uk/money/tesco-sainsburys-accused-misleading-shoppers-30931667
Are people fooled by these so called deals anymore thou, I think most shoppers are sensible enough to realise they are not really genuine. The other day in Asda they had a pack of Mr Kipling Angel Slices half price £1.97 apparently normal price is £3.95, I mean does anyone actually believe that.
Mango4 they are where I am. I don't buy them unless reduced. I refuse to spend that much money on them
Mango4 I hope people aren’t fooled. I do think it’s appalling that the supermarkets marketing departments think it’s ok to treat the general public as though they are all idiots. It’s like when Aldi/Lidi’s compares itself to another supermarket and it’s not a fair comparison as they don’t compare against own brand goods, again thinking we’re all stupid. It would be better to scrap the marketing budget and lower the prices.
Most supermarke6ts are dishonest when it comes to marketing and have been for decades. I can't see anything new to report here. Which are a utterly useless organisation in my opinion and I really don't rate their so called findings. I remember years ago they were listed as a charity and yet they made excessive profits and paid themselves huge money. They charge huge amounts for a pamphlet of a magazine. There has been some very good prices with Clubcard and Nectar prices but not all. I completely ignore the before price and just focus on the actual price. There is no way I'm paying for branded coffee anyway, I'm very happy with shop brand freeze dried coffee. I think I paid £2.40 last time for 200g of decaff freeze dried coffee which was either Tesco or Sainsburys brand. There is zero chance I'm going to pay £6 just to get a branded version. So little of my shopping is branded goods nowadays.
BonzoBanana Branded goods are so expensive as you say B, especially now, i also tend to go with the supermarkets own , i a lot of cases they are just as good
telmel Occasionally better, I'm not a fan of Heinz baked beans I actually prefer the cheaper generic beans you can get from pretty much any supermarket.
BonzoBanana I am not a fan of the price B, i will eat the cheaper brands as there is not much difference in taste
BonzoBanana I’m like you, I focus on the actual price anything else is just made up anyway. I stocked up on Pringles (my Morrisons offer) last night. Agreed on the coffee, I buy Asda’s own gold blend decafe 200g for £3.00 and it’s really nice. I also buy their sweetener which is only 85p
The other trick they use is to say that it was sold at the higher price in one of their other stores which isn't of use to anyone unless they live where it was higher.
Don't you just get so fed up with the little people being constantly ripped off so the fat cats can get fatter. For thousands of years it has been the same so I can't see it ever changing.
Like with Amazon - check the prices available elsewhere and you can fairly easily pick out if a deal is a good one or not. There are quite a few products which I buy when on deal, and dont when full priced. There are some really good deals to be had with genuine savings - just dont take their word for it - check it first!
didbygraham I have been comparing Amazon prices for various items to the high street shops and sadly Amazon prices is a rip off by £5 and more.
jam45 Amazon food prices are generally terrible. Occasionally there is a good offer but 99% of their items are ridiculously priced but then postage is expensive.
Tesco's card just gives people the privilege of paying the standard price than being ripped off.
Speaking of ripped off, ASDA is another one, sadly. ASDA was better when it was owned by Walmart than by the two Issa brothers.
That was embarrassing.
Don't think I'll shop at ASDA again. Got good memories, though.
PhilipMarc ASDA was better when It was owned by Walmart. I totally agree with you. Ask any Employee that works for ASDA and they will tell you exactly the same. The staff now are miserable and these brothers are dismantling the Company If you ask me. It wouldn’t surprise me In time that most of their smaller Stores will be turned Into Warehouses. These Brothers have destroyed the Supermarket.
Emerge11 I was speaking to an Asda employee last night(human on a till 
save people’s jobs) and apparently there’s a theft budget of £800,000 which is just ridiculous. Imagine how many staff they could employ with that money or put that into reducing prices but the push is for scan and shop which is known for theft when Safeway scrapped it, in the 90s. These new owners need to tackle this and a lot of other issues.
Gromit22 Yes if it wasn't for low life scum stealing from shops in the high street prices would be a lot cheaper for everyone. This needs to be tackled as a priority its one of the factors killing the high street.
Last Sunday I bought two floral toilet duck cleaners from MORRISONS on the work's household shopping list,tickets said 2 for £2.35,checked my receipt when doing the Finance after getting back to work & been charged £1.50 each !
I only went for that fragrance as it was supposed to be on offer when all the others were £1.50 each
It's not my money MORRISONS took but the service users!
I look at the offer. Ignore the offer and look at the price to see if it's good value to me.
I had noticed this in the stores weeks ago, prices going up but then down to original price if you use your store card, very crafty.
This is pretty common place in this country. The big companies are allowed to get away with being unfair to customers and misleading them far too much.
Join for free to get genuine deals, money saving advice and help from our friendly community
Chief Bargain Hunter
