1. Chat

Supermarket Prices March 2023 Analysis

Latest Deals

Hello Deal Hunters!

Using the Latest Deals Supermarket Price Comparison Tool, we track the online prices of the 20 most-commonly bought products at a range of supermarkets (the cheapest option of each product of the same size).

Here you can see the price changes at

  • Aldi
  • ASDA
  • Iceland
  • Morrisons
  • Sainsbury's
  • Tesco
  • Waitrose

This may be helpful for Deal Hunters as it informs you as to which supermarket may be increasing prices the most.

Here it is for March 2023:

Image

Zoomed in the last 3 months:

Image

What do you think? What's your experience with recent supermarket prices? Share your thoughts in the comments.

FAQs

  • What about Lidl, Co-Op, Savers, Poundland etc.?

We don't track these places at present. We may do in future.

  • What products do you track?

We don't want to say exactly what products for a variety of reasons, but it is a common basket of goods that form the 20 most bought products. We find the cheapest available option for the same size.

  • Iceland seems wrong, it's not that expensive

Iceland is a unique supermarket because it doesn't sell much of it's own brand goods. Basic items, such as those we tend to collect data on, tend to be more expensive at Iceland. Iceland does sell other items, such as large packs of frozen meat, at cheaper prices than other supermarkets - however we don't necessarily track all those product prices for the purposes of this.

  • How can I compare prices myself?

Use our free Supermarket Price Comparison Tool on the Latest Deals app.

NoraSmith
NoraSmith
LD Hunter
a year ago
What do you think of this?+20 points
Advertisement
Pjran

Wow looks like Waitrose are leading with price reductions and before anyone says it I know it’s not usually cheaper. I’ve noticed a difference in store.

Like
Reply1
NoraSmith
LD Hunter

Pjran Thanks for the comment!

Like
Reply1
Midnightflower

I'm surprised Iceland is more expensive than Waitrose. We're currently trying to buy from a variety of supermarkets to help keep costs down.

Like
Reply2
NoraSmith
LD Hunter

Midnightflower Thanks for the comment!

Like
Reply1
Tom
Founder

Midnightflower Hey Iceland is a bit of an odd one in our research - we only track the 20 most commonly bought products, which tends to be basic household items. For the majority of these, Iceland only sells branded goods and doesn't have it's own home-brand options, unlike the other supermarkets, and so, on our graph it ends up looking more expensive.

There are definitely things it's cheaper for though, such as big packs of frozen fish.

Like
Reply3
Saver1

I mainly shop at Lidl so can’t compare .

Like
Reply2
Jerseydrew

Iceland is expensive. Where I am we've got a waitrose and Iceland and waitrose is much better value than waitrose. Unless it's reduced stuff then Iceland is better

Like
Reply1
One of the UK's largest deal hunting communities

Join for free to get genuine deals, money saving advice and help from our friendly community

Tom Church
Co-Founder &
Chief Bargain Hunter
Tom Church, Co-Founder
Want deals & discounts automatically?
+100 bonus points!
Latest Deals Browser Extension
Latest Deals Mobile App
  • Download our app
  • 1,000+ new deals every day
  • Earn free Amazon vouchers
  • Daily deal alerts - never miss the best offers!
  • Download the Latest Deals iOS AppDownload the Latest Deals Android App
Latest Deals
Disclaimer

The content on Latest Deals is a combination of information submitted by members of the public and the Latest Deals team. Whilst we make every effort to try and ensure genuine, accurate content we cannot guarantee it. Please always carry out your own due diligence and double check the details of an offer on the retailer's own website.

How this site works
  • To cover the site's running costs, Latest Deals uses affiliate links.
  • If you click on a link to an external website and make a purchase, Latest Deals may earn a commission.
  • We allow deals to be shared on Latest Deals irrelevant of whether or not they generate us money. Our #1 concern is helping you save money.
  • If you have any questions about how the site works, drop us a message. We're always happy to help.
Copyright © 2024 Latest Deals Limited
Registered in England and Wales. Company number 10286141. 124 City Road, London, England, EC1V 2NX