Heinz Unveils Spooky Monster Munch Mayo for Halloween
- Heinz partners with Monster Munch for a new limited-edition mayo.
- The pickled onion-flavoured sauce hits shelves just in time for Halloween.
- Survey shows Gen-Z takes Halloween food seriously.
This Halloween, Heinz is adding a monstrous twist to its offerings by launching a new Monster Munch Pickled Onion-flavoured mayonnaise. The limited-edition mayo will be available on the Heinz website starting tomorrow and will soon be stocked in supermarkets nationwide.
The spooky collaboration with Walkers’ Monster Munch is just in time for Halloween, aiming to elevate Halloween feasts. Research shows that 42% of Gen-Z takes Halloween parties very seriously, and 61% of under-28s believe food is essential for creating the perfect spooky evening. With this in mind, the mayo offers fans of Monster Munch a bold new way to enjoy the beloved flavour.
Wayne Newton from Walkers stated, "Teaming up with Heinz this Halloween to launch the Scarily Good Monster Munch Mayo is an extremely exciting time for us."
Thiago Rapp at Kraft Heinz added, "Monster Munch was the perfect partner for mayo this Halloween."
Tom Church, Co-Founder of LatestDeals.co.uk, commented, "This product is sure to divide opinions, but it’s a brilliant example of brands tapping into seasonal excitement and quirky collaborations."