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What Has Happened to Krackawheats?

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Krackawheats used to be my favourite cracker but I had not bought any for ages until last week. How disappointing!! 🙁 Intead of the tasty slightly salty yummy crispy cracker there was a square of hard cardboard. Presumably fat and salt have been reduced leaving something even the dog is not keen on. Would anyone else prefer a little of the 'full version' instead of loads of the 'healthy version'?? Bet this has happened to other products too

pamtay
a year ago
What do you think of this?+20 points
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KAW18

I know I feel the same I thought maybe there where off some how but it must be how they are now. Really horrible seem soft and tasteless like there really past there best before date.

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pamtay

KAW18 and they are so expensive! Not buying them any more

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KAW18

pamtay yes have increased the price too. I'm not buying them again either.

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Lynibis

Image

I thought you meant these at first, I hope they don't change them as I love them, especially with Philadelphia or butter and jam when craving something sweet.

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pamtay

Lynibis they are messing with all the old favourites so watch out

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jms19

It’s so disappointing when something you love changes recipe especially when there isn’t a readily available similar item you can switch to

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pamtay

jms19 you are right nobody else's crackers are anywhere near the same

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stevea808

I used to really enjoy krackawheat, I bought a pack the other day, they tasted really awful. I won't be buying them again.

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pamtay

stevea808 glad it's not just me!!

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anniepratt

stevea808 Ritz crackers have been massacred as well. I think that it's the reduction in salt. For most of us they are eaten occasionally, not a staple diet item. Why can't they let us make up our own mind? They could also have a reduced salt line! Are you listening McVities???

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JaneBarker27888

I actually contacted them and they denied changing the recipe! Definitely changed the salt and the colour……no I’m not buying anymore either. May as well just buy regular crackers.

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pamtay

JaneBarker27888 you go the extra mile Janebarker 👏 😂

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eyeballkerry

I have never eaten Krackawheats but used to eat a lot of cracker bread. The only problem with cracker bread, once it has been loaded with a filling and left in your lunch box it goes floppy and has no crack anymore.

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pamtay

Yes I know the ones you mean - different but were pleasant. Good for dipping

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LynnTurner42695

Spot on, they are awful, everyone seems intent on lowering salt and fat, leave it up to the individual there are plenty of crackers that taste like cardboard

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pamtay

I would rather eat less of the real deal than a pile of cardboard !!

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dawarwick

Same fate seems to have suffered by Campbell’s condensed soup

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pamtay

dawarwick no flavour?

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rfarquharson

Yes , bring back the old shiney version ... with big crystals of sea salt on one side ! ( The ones I have enjoyed since the 70's ! )

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rfarquharson

The new ones are dry and uninspiring !

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pamtay

rfarquharson I actually tried one again last weekend. (did not buy!!) maybe a tiny bit of salt added back?? but nothing like the delicious 70s kracker

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shirleybuckley5

I feel the same bought them yesterday for the first time in ages because of the price. Cannot believe the difference so thin and tasteless very disappointed what a ripoff 😡

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KAW18

I've got an update I've managed to find some crackers which taste like Krackawheat use to. There Jacob's high fibre cream crackers. Problem is there more expensive. But taste good a cross between Krackawheat and cream crackers.

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pamtay

KAW18 thanks I will look out for these. Which supermarket???

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KAW18

pamtay I got them from Tesco. But Asda, Waitrose, Morrisons and Sainsburys sell them too.

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pamtay

KAW18 thanks for the reply 😊

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pamtay

KAW18 yes got them from Tesco 40p cheaper than krackawheat and much tastier thanks so much

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KAW18

pamtay your welcome. That's great. Enjoy!

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martinlufc5637

Same as everything else, they reduced the salt and now they are tasteless and crap

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pamtay

The high fibre ones are worth trying for sure

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rowanbovis

Same experience! Just bought some after a lapse and they are completely different!!! No little crystals of salt stick to the glossy surface of a delicate cracker which was good enough to eat bare. Now I have a packet of expensive bird food. My dogs wouldn't eat them either!

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pamtay

rowanbovis your description is perfect and you have got me pining for a pack of the old ones 🙂 I think the birds might turn their beaks up at them btw

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Christine2214

I thought it was just me. The 'new' krackawheat are absolutely nothing like they used to be. They are more brittle and the lovely salty taste that used to hit your taste buds has gone completely. I'm not surprised the manufacturer denied changing the recipe JaneBarker27888 have you ever known any of them say 'Oh yes sorry we did change things but we're hoping you plebs wouldn't notice'. It's no use even complaining now because it makes no difference. Oh well I will try the Jacobs high fibre cracker. How I miss those little crystals of salt.

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pamtay

You describe the loss perfectly. They were worth paying a little extra for. The high fibre ones are OK but not the real salty deal

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emeargllawgind

I think there are a few missing the point, "Crackwheat" is only the name of the cracker, of which the best was McVities.

McVities is the cracker that no one seems to supply and the reason one can only assume is because United Biscuits stopped supplying them to boost profits of Jacob which they also own.

I can not even attempt to imagine the level of stupidity that sits in that boardroom.

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pamtay

emeargllawgind I never knew that krakawheat was generic

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jamomorg74

The Jacob’s Krackawheat are poor but edible. The McVitie’s Krackawheat are the best & I can’t find them anywhere. I wonder if the Ukraine/Russia war has anything to do with it?

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pamtay

jamomorg74 that's obviously my problem

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