Iceland Offers Over 60's 10% Off In Store Every Tuesday With No Min Spend
Money Saving
Iceland have just announced that they will give everyone aged 60 or more 10% off in store at Iceland and The Food Warehouse every Tuesday from next Tuesday the 24th of May with no minimum spend.
You can go in for just a pint of milk and still get 10% off. The offer will be in store only. All you need to do is show the cashier either your bus pass, drivers license or senior railcard to prove your age.
What do you think to this? Every little helps with the cost of living going through the roof!
That's discrimination and also a ploy to get your granny to spend her money at Iceland, they should just reduce the prices by 10% on a Tuesday for everyone, so that their loyal customers get the savings too.
You must have posted this at about the same time I did! As I said in mine, I will probably use the discount but in the end someone will have to pay to fund it. Will Iceland take the hit or will they put prices up so that everyone pays a little bit more? I wonder.
I thought this was a great idea, especially as they said one of the reasons they were going to introduce it was because Age UK has revealed that three quarters of the elderly are worried about the cost of living rises.
Some elderly are extremely rich, many have final salary pension schemes on top of their state pensions etc. They built up pensions when the UK was doing much better economically and so the pension pot was more generous. The state pension is a lot more generous than unemployment benefits etc. They also have benefits like being able to travel freely by bus. They typically eat less and wear out clothes more slowly when retired.
Just making the point a good percentage of pensioners are financially in a very good place so its a very blunt approach to give 10% of to all pensioners. It would be the same if they said everyone with young children get 10% off, some of these families would be very poor but many could be financially very well off.
I've noticed a reduction in value options across many supermarkets. Many of the big supermarkets have stopped doing such a wide range of value products and I'd like to see Iceland do more with regard low price items. For a start all their cereals are big brands as far as I can tell perhaps they should start doing Iceland own brand cereal and other own brand products across more areas so they can compete better with Aldi and Lidl.
I personally don't think Iceland offers particularly good value on non-frozen items generally apart from offers. 10% off a branded product is still hugely expensive compared to a shop brand product from any other supermarket.
BonzoBanana I agree with you on nearly everything, except I feel I must point out that during my lifetime it hasn’t always been good times financially. When I left university for instance, you could only get a mortgage from a building society that you had been saving with for some time. We had no furniture when we first moved in. Having said that, I agree I do not need a 10% discount now. In the end it is a marketing ploy. Maybe they are trying to encourage this demographic into Iceland as they don’t normally shop there.
Grannyclock I suspect you are right about the demographic and that would make more financial sense because a good percentage of pensioners have a higher disposable income. That's not to say there aren't a huge percentage of very poor pensioners struggling and pensioners do typically need to spend more on heating for example so for many such people energy costs are dangerously high but at least we are moving into the warmer months for now but come September or October when prices jump again I'm sure it will be a huge problem for many.
Although a good deal for those that can get it, what about others that are also struggling particularly younger families with young children and mortgages , it's such a generalisation to assume that just older people are struggling, when many older people are better off than most, mortgages paid off, company pensions on top of state pensions, still entitled to work and earn more , free bus passes, free eye tests etc .
This is really nice of Iceland doing this 
good on them but who will fund it 
when morrisons gave all there staff a wage rise they put all the prices up some a big amount not just 10p hopefully they won't 
This is a great idea every little helps, I will be taking my mum shopping this week and she can pay for it all, bonus! Only joking but this is what is going to happen. It was the same when B&Q had senior citizens day on Wednesday everyone dragged them out!
eyeballkerry My father in law and his friends used to think that the B&Q Wednesday discount was a great thig, until I told them that I could get them most items cheaper at the local timber merchants and Ironmongers outlets, they didn't even know that they could go there.
Good for pensioners but the savings will be put on other products as I don't believe Iceland will take the hit.
No one in our family really shops in Iceland. I think it is a nice thing for them to do, but as others have said how will it be funded?
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