Did You Know 'Shrinkflation' Was a Thing ?
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I wasn't familiar with the term until I read this article " Buttery spreads become latest 'shrinkflation' casualties as packs shrink by 10%".
I had noticed that some items had become smaller, but had assumed this was because of some government initiative to cut obesity, as crisps are the biggest or should I smallest culprit 
Is the term shrinkflation new, or has it been around for a while ?
The term is new but not the shrinking thing. I didn't notice about the buttery spreads because I was too distressed by the increase in price.
Soon they will be able to rightfully claim that supermarket are horror walkthrough 
I’ve noticed companies changing them weight on lots of products but didn’t realise it’s called shrinkflation.
It's happening with everything, I bought chalk for the kids to use in the garden from poundland, put it next to the tub from last year and it's smaller!
This has been going on for years, but companies have kept it quiet and even denied it has happened. We were told we were ones had grown which made the products look smaller.
Poundland is a good example of shrinkflation because they try to keep as many products as possible at a £1 it means sizes shrink, Alkaline batteries that were 6 for a pound become 5 for a pound and then 4 for a pound etc. Also Nestle is a pioneer you could say in shrinkflation.
BonzoBanana The photo is a great illustration, I said last Christmas that I was sure when I was a kid Quality Street tins were larger
They hope people do not notice, less obvious than increasing the price. Might work well for singles or people that do not use much. It must cost them changing the packaging, time to buy only what I need, some product changes and price increases have made me switch or cut them out completely.
Has been happening to various items for a number of years now, particularly for snacks
We all notice this on many different products. It can be quite subtle too.. 
It's shrinkflation on the product size whilst giving us the double whammy of inflation in the price.
Just wait until your burger is this size.... 
It has been a thing for ages, I first heard the name about 5 years ago, so the name is relatively new, the concept isn't. I don't mind them making products smaller, I mind them making it smaller and charging me more!
I don't often buy biscuits but if I do they are mostly plain ones. Yesterday I bought custard creams, first pack for several years. As a kid I loved easing off one side of the biscuit, eating it and then scraping the thick yummy layer of filling with my teeth before polishing off the other side biscuit.
Well having got one side off last night I couldn't believe how thin the 'cream' layer was, not enough to bother scraping! I studied the next whole one and couldn't even see the filling as biscuits were almost touching. Wonder if bourbons are now the same?
Shrinking of products has been going on for decades. It's annoying especially for those on a tight budget
I handed my friend a cornetto the other day and commented how much smaller it seemed. She said it definitely was smaller. I could hold it in my hand and it was practically hidden. It used to stick out each end.
Just opened a fresh bar of 'simple soap' and immediately felt it was smaller. I did some research and found it had been reduced from 125 gms to 100 gms! More than that it has been done very deceitfully. One side of the soap is now curved but length and width and packaging are the same, the 20% reduction is the missing piece from the curve.
I'm the same as most I didn't know it was called that but yeah things have been getting smaller for a while now but notice the cost more
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