Lidl Copying the Coca Cola Lorry
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www.mirror.co.uk/money/lidl-reveals-christmas-cola-truck-34051928
I really don’t know what to say apart from stop copying and get your own ideas. The Coca Cola lorry is iconic and been going since 1995. In my opinion you can’t top it. What are your thoughts?
It is a bit sad and pathetic the way the two German supermarkets copy big brands but they do seem to get away with it. In some countries it is illegal to do so and the big brands can legally stop them. Here in the UK it's a bit mixed sometimes the legal challenges work and sometimes they don't. Really we need to tighten up the law as there is no reason that Lidl and Aldi can't come up with their own packaging designs and stop trying to pretend their generic offerings are the same as the big brands. Freeway cola is pretty vile as is most supermarket cola I find. I don't drink it because of the sugar but you can't beat the original Coca Cola for taste and I actually like Pepsi Max as probably the only cola I occasionally drink.
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