Supermarket Prices April 2023 Analysis
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Hello Deal Hunters!
Using the Latest Deals Supermarket Price Comparison tool, we track the online prices of the 20 most-commonly bought products at a range of supermarkets (the cheapest option of each product of the same size).
Here you can see the price changes at
- Aldi
- ASDA
- Iceland
- Morrisons
- Sainsbury's
- Tesco
- Waitrose
Each month we will be sharing a review of the price changes we find. This may be helpful for Deal Hunters as it informs you as to which supermarket may be increasing prices the most.
Here it is for April 2023:
Zoomed in last 3 months:
What do you think? What's your experience with recent supermarket prices? Share your thoughts in the comments.
FAQs
- What about Lidl, Co-Op, Savers, Poundland etc.?
We don't track these places at present. We may do in future.
- What products do you track?
We don't want to say exactly what products for a variety of reasons, but it is a common basket of goods that form the 20 most bought products. We find the cheapest available option for the same size.
- Iceland seems wrong, it's not that expensive
Iceland is a unique supermarket because it doesn't sell much of it's own brand goods. Basic items, such as those we tend to collect data on, tend to be more expensive at Iceland. Iceland does sell other items, such as large packs of frozen meat, at cheaper prices than other supermarkets - however we don't necessarily track all those product prices for the purposes of this.
- How can I compare prices myself?
Use our free Supermarket Price Comparison tool on the Latest Deals app.
DavidWhitmill I’ve noticed quite a lot of reductions in Waitrose recently. Maybe they’ve just corrected them after rising steeply rather quickly.
Well all the supermarkets are in a price war one increases others follows its just matter of time who is the cheapest increases the price of same product more than others first
Morrisons always seem to have plenty of items out of stock....
Also, the worst for price increases.....xx
I don't doubt the brains behind these charts but I find them hard to understand as nearly all my basic items have gone up by 50% or more. I think a graph of say 10 items individually showing price rises in each supermarket would show a truer picture. I appreciate it would be more work though.
This is meaningless without knowing the items. I've seen comparisons in the past where Aldi and Lidl items weren't compared to the value items in other supermarkets but were exactly the same quality in my opinion. Instead they were compared to the other supermarkets standard range which are typically much more expensive. Comparisons really should be a wider spread of items too which might mean there is no item available in smaller supermarkets like Lidls and Aldi. You don't often see price comparisons with no details on what is being compared.
I have compared prices on my regular shop from 1/5/22 and a delivery yesterday, 27/4/23. I haven't listed brand etc but it is exact same item, size, weight, brand etc. All from Sainsbury's.
Milk 1.29. 1.65. 30%
Tuna x 4 3.25. 5.00. 50%
Cheese. 2.15. 3.70. 50%+
Lge eggs. 2.20. 2.80. 20%
Sausages. 1.50. 2.25. 50%
Tomato sauce 2.50. 3.90. 50%+
Crisps. 1.35. 1.95. 30%+
Lurpak. 3.50. 5.00 -50%
Anchor. 2.75. 4.50. 50%+
Spaghetti x 2.50 3.50. -50%
Baked beans x 6. 4.00. 5.50. -50%
Alta Rica coffee. 5.50. 8.50. 50%+
Scampi. 3.50. 5.00. -50%
Sultana scones. 1.00. 2.00 100%
Totals 36.99. 55.25. 50%
Most percentages are approximate but gives a good overview. Sorry if sums are out, I haven't got a calculator nearby so used my mental arithmetic! I did tabulate in columns but upon posting it all went awry but I am sure you can understand the figures.
Lynibis Lurpak, Anchor, Alta Rica Coffee at £8.50, that is a lot of premium stuff in your basket. You've put -50% on some of your items but I assume they are actually meant to be +50%.
BonzoBanana there are 4 items that have gone up just under 50% two of them 3.50 to 5.00 for example. Had they gone up by 50% they would now be 5.25 so a little under. The spaghetti would be 3.75 so that is correct at still less than 50% and baked beans had they gone up by 50% would be 6.00 so again less. As I said I did them all in my head quite late when tired but I do believe they give an overall picture and the totals prove how much groceries have risen.
I feel only the coffee, butter and scampi can be considered premium but I only ever buy them on offer. I always buy butter and could previously get 2 for £5 just recently got anchor on offer for £2.75, so only 25p difference. The scampi, although priced at £5 seems to be on offer every few weeks for its price of £3.50 same as last year. This last shop I swapped my coffee brand to gold blend as on nectar price it was £4 but is now back to £8.50.
I don't think my first sentence was clear as I compared prices from last year to prices now, not what I paid in my shopping on offers etc. I use my nectar points to offset some higher prices if the mood takes me lol. I figure I deserve a treat occasionally as I don't smoke, drink or go on holidays
Lynibis I generally don't do branded goods, there are a few exceptions but Lurpak alternatives can be less than half the price and I actually prefer them in fact I've never understood the appeal of Lurpak. I can't take normal instant coffee now so have to have decaffeinated and shop brand freeze dried coffees seem fine to me compared to the more premium brands.
I certainly understood you were making an inflationary comparison and the scale of the chart doesn't seem to reflect the full food inflation rate as the price increases should be much higher however we have no idea what the commonly bought items are. We are just expected to accept a random price chart with no information on how it has been calculated.
I remember many of the Which comparisons which were deeply flawed for example where they compared vacuum cleaners and made no mention of the cost of dustbags for vacuum cleaners in the comparison yet made sound levels of vacuum cleaners high importance. For me I'd rather have a slightly noisy vacuum than pay £8 for bags every 2-3 months. Also washing machines I'd rather have a washing machine with 92% reliability compared to 93% reliability if the washing machine with 93% reliability had on average 300% more expensive repairs. At least with Which comparisons you can see how they are flawed because they tell you what they are comparing I'm clueless about this price comparison because no such information is given.
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