Aldi Crowned as Britain’s Favourite Supermarket

• Aldi has been voted the UK’s most popular supermarket.
• The ranking is based on YouGov polling data for the three months to June 2024.
• Aldi has held the top spot since July 2023, surpassing the Big Four, M&S, and Lidl.

Aldi has once again been named the nation’s favourite supermarket, according to the latest polling data from YouGov for the three months leading up to June 2024. The popular discount retailer has maintained its number one position since July 2023, outperforming traditional Big Four supermarkets, M&S, and Lidl.

Robyn Upton reported in the Aldi UK Press Office that the supermarket's commitment to quality products at affordable prices continues to resonate with consumers across the UK. Aldi’s impressive ranking reflects its ongoing efforts to meet and exceed customer expectations.

Tom Church, co-founder of LatestDeals.co.uk, commented: "Aldi's achievement is a testament to its focus on value and quality. Shoppers appreciate the consistent savings and product variety Aldi offers, making it a standout choice in a competitive market."