Aldi Pledges £3 Billion to Boost British Beef Production

• Aldi commits £3 billion investment over five years
• Partnership with Kepak includes £260 million for Aberdeen Angus beef
• Aimed at enhancing quality and security for UK farmers

Aldi is making a significant move to support British beef farmers with a planned £3 billion investment over the next five years. This funding is intended to help farmers plan for the future and ensure stable supply chains. As the top British beef retailer in the UK, Aldi's investment includes a substantial contract with Kepak, injecting £260 million into Aberdeen Angus beef production. This initiative not only aims to improve the variety and quality of meat available to customers but also underscores Aldi's commitment to authentic British produce.

Julie Ashfield, Aldi UK's Managing Director of Buying, explained, "As the UK's largest British beef retailer, we're proud of our long-term relationships with British farmers across the country. The UK farming community plays a vital role in our food supply chains – our continued investment in British beef is in recognition of this and means we can continue to provide the best quality British products for our customers."

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "This substantial investment by Aldi is a clear indicator of their commitment to supporting local farmers and ensuring high-quality British beef for their customers."