Asda Shopper Shocked By £400 Charge For Limes Then Denied Refund

• Customer charged nearly £400 for just two limes at Asda due to a suspected pricing glitch
• Refund initially denied, sparking outrage and widespread attention on social media
• Asda has since apologised and assured affected customers that refunds will be processed

A customer shopping at Asda was left astounded after being charged almost £400 for just two limes, in what appears to be a significant pricing error. The customer's sister took to social media to share the experience, which quickly went viral, capturing the attention of many who were shocked by the situation.

Sharing screenshots of the order, she wrote: "So Asda charged my sister £394.50 for two limes. Then refused the request for a refund. After hours of calling, they agreed to refund it in the next 48 hours. Who has a spare £400 that they’re happy to just have held hostage for LIMES?? In a cost of living crisis? Insane.”

The post resonated with many online, highlighting the potential impact such errors can have, particularly on those who may be financially vulnerable. The incident, now being dubbed "LimeGate," has sparked discussions on consumer rights and the responsibility of retailers during such events.

Asda has responded, stating: “We would like to apologise to any impacted customers and can reassure them that our customer services team will be processing full refunds as soon as possible.”

In other news, Asda shoppers have been flocking to stores after learning that children’s summer toys are scanning at tills for just 25p. The offer was spotted by a keen shopper who quickly shared the bargain on social media.

Tom Church, Co-Founder of LatestDeals.co.uk, commented: "It's vital for retailers to ensure their pricing systems are robust and to swiftly rectify any errors that could impact consumers, especially in challenging economic times."