Asda's New Pistachio Croissants Cause a Stir Among Shoppers

• New product launch: Asda introduces pistachio-flavoured croissants, available today.
• Excited reactions: Customers praise the new pastry as "amazing" on social media.
• Special offer: Sold at 2 for £2, these croissants are part of a special promotion.
• Comparative context: Launch follows M&S’s recent introduction of new pastry flavors.

Asda has spiced up its bakery section with the launch of pistachio-flavoured croissants, sending waves of excitement across its customer base. Available in stores from today, these pastries feature a creamy pistachio filling enveloped in ultra-buttery pastry. As part of Asda’s freshly baked range, this new offering promises to be both indulgent and innovative.

Juliana Cruz Lima at The Sun reports that the supermarket giant first teased the croissants on their TikTok page, enticing shoppers with a "Public Announcement: Extra Special Pistachio Croissants landing Monday 29th April! 2 for £2 you can believe the hype.” The announcement garnered enthusiastic feedback, with comments ranging from long-time cravings fulfilled to immediate plans to rush to Asda.

In the competitive landscape of grocery store bakeries, Asda’s launch comes on the heels of Marks & Spencer's introduction of new pastry flavours like Caramelised Biscuit yumnuts, spotlighting the ongoing trend of stores expanding their gourmet offerings to entice and retain shoppers.

Tom Church, Co-Founder of LatestDeals.co.uk, commented, "Asda’s introduction of pistachio-flavoured croissants at such an accessible price point is a clever move in today's market. It not only meets the consumer's desire for new and exotic flavors but also adds a competitive edge in the bustling supermarket bakery arena."