Best Time to Buy a Smartphone? Experts Recommend July

Experts at price comparison site Idealo suggest that July is the prime month to purchase a smartphone, potentially saving shoppers over 11% compared to other months. Leading online price comparison tool, LatestDeals.co.uk, has evaluated the pricing trends of more than 70 product categories over five years, showing significant savings on tech items this month.

Katy Phillips, senior brand and communications manager at Idealo.co.uk, said, “We hope our best and worst buying guide for July can help shoppers to make informed decisions about what they purchase this month. While people's motivations for shopping may differ, one thing remains certain– people are reluctant to paying over the odds for a product. Knowledge is key, and understanding the optimal months to make purchases empowers consumers to get the most value for their money."

Analysts also caution against buying toasters in July, as prices are set to increase by 7%. This detailed guide helps consumers make smart purchasing decisions based on historical data and trends.

Tom Church, Co-Founder of LatestDeals.co.uk, remarked, "Being savvy about when to buy can make a real difference in your budget. Timing your purchases can lead to substantial savings, and this guide is designed to help shoppers get the most bang for their buck."