Sainsbury’s Launches Magnum ‘Chicken Wine’ Deal for Festive Parties

• Sainsbury’s now offers a massive 1.5L magnum of the viral La Vieille Ferme Rosé, known as "Chicken Wine," priced at just £14 with Nectar Prices.
• The larger bottle makes a cost-effective choice for holiday gatherings, priced at £1.07 per 100ml compared to £1.13 for the standard size.
• Available from this Sunday in select superstores.

Just in time for festive celebrations, Sainsbury’s is launching a budget-friendly 1.5L magnum bottle of the much-loved La Vieille Ferme Rosé, famously dubbed "Chicken Wine." This supersized version is available at a promotional £14 for Nectar Price members, offering a cheaper per-millilitre rate than the standard 750ml bottle.

This magnum bottle of “Chicken Wine” has skyrocketed in popularity due to its viral fame on Instagram and TikTok, driving a 96% sales boost at Sainsbury's. The larger size makes it perfect for gatherings, holiday dinners, or as a thoughtful gift that stands out.

From Sunday, shoppers can grab this popular wine at selected Sainsbury’s stores, ensuring their tables are stocked with this crowd-favourite drink in time for the holidays.

Mark Richards, Sainsbury’s Beverage Manager, shared, “Our magnum La Vieille Ferme Rosé is an ideal choice for those looking to celebrate with a great deal. It’s a festive essential for anyone who wants to add something special to the table.