Costco’s New Entry Rules Cause Stir Among Shoppers

• Costco introduces stricter entry requirements for members.
• Shoppers must show their membership card and have their photo match for store access.
• Some customers find the new system helpful, while others are frustrated.

Costco has introduced a new, stricter entry system that is dividing opinions among shoppers. The wholesale retailer now requires members to not only show their membership card but also ensure the card’s photo matches the individual presenting it before gaining access to the store.

This change was highlighted in a viral video shared on social media, sparking a range of reactions. Some customers appreciate the heightened security measures, saying it ensures that only valid members benefit from the store’s exclusive discounts. One shopper commented, "It’s fair – you pay for the membership, and it should be enforced."

However, others have voiced frustration, feeling that the system slows down entry and adds unnecessary hassle. "I’ve been a member for years – I don’t see why I need to be checked every time," said another shopper.

Katie-Ann Gupwell reported in The Daily Express that despite the mixed reactions, Costco stands by the policy, asserting that it ensures fairness for all members.

Tom Church, Co-Founder of LatestDeals.co.uk, adds: "This is a common move by retailers to ensure that membership perks are used appropriately. While some may find it inconvenient, it’s a step towards better security for both the store and its customers."