McDonald's Announces Major Change To Burgers After 50 Years
- McDonald's announces major changes to classic burgers, enhancing taste and preparation.
- Updates include searing techniques, grilled onions, crunchier lettuce, and new brioche-style buns.
- Changes apply to Big Mac, Quarter Pounder with Cheese, and various cheeseburgers.
- UK and Ireland to see updates in all 1,300 restaurants from mid-March.
In a groundbreaking move not seen in the last five decades, McDonald's is set to introduce a series of culinary upgrades to its iconic burgers, including the Big Mac, Quarter Pounder with Cheese, and various cheeseburgers. Starting mid-March, all 1,300 McDonald's locations across the UK and Ireland will roll out these changes, promising a significant impact on the customer dining experience.
Gareth Pearson of McDonald's UK and Ireland shared insights into the innovative approach, highlighting the collective minor tweaks that lead to a major enhancement in flavor. This initiative is not just about the burgers; it's also about empowering restaurant teams with new kitchen tech and comprehensive retraining of 177,000 crew members to ensure these best burgers yet are delivered flawlessly.
The enhancements include:
Beef Patties: A tighter sear on the grill for hotter, juicier beef bursting with flavor.
Grilled Onions: Added directly on patties as they cook, infusing a charred flavor.
Lettuce: Served fresher for that satisfying crunch in every bite.
Cheese: Melted more perfectly thanks to the hotter patties, enhancing texture.
Buns: A switch to buttery, brioche-style, freshly toasted buns for an upgraded taste.
Olivia Marshall at The Sun reveals that these adjustments are part of McDonald's commitment to innovation and customer satisfaction, marking the most significant menu overhaul in decades.
This new chapter in McDonald's storied history follows successful introductions of the updated burger experience in the United States and Australia, demonstrating a global commitment to quality. Thomas O’Neill, head of menu for McDonald's UK and Ireland, emphasizes the extensive efforts in perfecting these changes, aiming to elevate the iconic burgers to a new level of deliciousness.
As McDonald's continues to refresh its menu offerings periodically, the essence of classics like the Big Mac and chicken McNuggets remains unchanged, permanent fixtures that keep drawing customers back. The anticipation for McDonald's Easter menu additions, including the Galaxy Truffle Bunny McFlurry and the Hot Cross Bun Pie, showcases the brand's ongoing efforts to delight and surprise its patrons.
Tom Church, Co-Founder of LatestDeals.co.uk, commented, "McDonald's initiative to revamp its classic burgers after 50 years is a testament to the brand's dedication to evolving with its customers' tastes while preserving the essence of what makes these offerings timeless. It's a balancing act of tradition and innovation, one that I'm sure will be warmly received by burger enthusiasts."
One of McDonalds big selling points is the familiarity of it. But who knows, maybe the changes will be better.