M&S Unveils New Baby Club with £250 Annual Savings for Parents
- M&S launches "the parent hood," its first-ever baby club
- Sparks members can enjoy up to £250 savings annually
- Discounts on baby clothes, bedding, maternity items, and more
- Exclusive offers like free cake with any hot drink at selected M&S Cafes
Marks and Spencer has introduced a new baby club, offering substantial savings for parents. The club, dubbed "the parent hood," is available exclusively to Sparks members and promises up to £250 in annual savings.
The scheme covers a range of essentials, from baby clothes to maternity bras, and is designed to support families with children aged 0-2. For instance, parents can benefit from a 10% discount on baby grows, reducing the cost of a five-pack of pure cotton sleepsuits from £15.50 to £13.95. Additionally, members can enjoy a free slice of cake, pastry, or fruit pot with any hot drink at parent and baby mornings, held every Tuesday in selected M&S Cafes.
M&S also offers tailored deals as babies grow, featuring products from well-known brands like Pampers and Piccolo organic baby food.
Alexandra Dimitriu, M&S Kidswear Director, said, "As a mum, I’m incredibly excited to be launching M&S’ first baby club. The proposition we’ve created by remaining laser-focused on what babies – and parents – need is something I wish I had access to when I was a member of the 2am club!”
Sharry Cramond, Director of Loyalty, Food Marketing, and Masterbrand, shared the company's ambitions, "The M&S baby club is the first of our special interest clubs for Sparks members, and we have big plans to make it the best in the country by combining all that M&S has to offer, from food to clothing."
To join, customers can visit the M&S website or use the M&S app under the “baby” section.