Kellogg’s Debuts New Corn Flakes Squares Bars

• New Kellogg’s Rice Krispies and Corn Flakes Squares launch this week
• Available in Morrisons from July 3rd, with wider release throughout July and August
• Combines chewy Rice Krispies with crunchy Corn Flakes for a unique snack

Kellogg’s has introduced a new flavour to their popular Rice Krispies Squares line, combining two breakfast favourites into one delightful snack. The new Corn Flakes Squares blend the chewy texture of Rice Krispies with the crunch of Corn Flakes, creating a unique treat that’s being dubbed “the snack of the summer” by Kellogg’s.

Available from July 3rd in Morrisons, the new bars will also be hitting shelves at Asda on July 14th, Tesco the following week, and Sainsbury’s from August 19th. The product is designed to be a quick, convenient snack, perfect for on-the-go enjoyment, a lunchtime treat, or a cheeky accompaniment to a glass of milk or cup of tea.

Sam Harper, Brand Activation Lead at Snacks at Kellanova, said, “Corn Flakes have always been a much-loved part of Kellogg’s history. Combining them with the UK’s leading treat segment snack brand is extremely exciting. We worked closely with customers to ensure the perfect ratio of chewy Rice Krispies to crunchy Corn Flakes, and we can’t wait for more people to try it.”

The new bars will be available in single bars, four packs, and eight packs, with prices starting at just 75p for a single bar. The new flavour joins the existing Rice Krispies Squares lineup, which includes Delightfully Chocolatey, Caramel and Chocolate, and Cookies and Cream variants.

Kellogg’s also continues to innovate with other products, having recently launched a chocolate mocha flavour of their crunchy nut granola and Crunchy Nut salted caramel.

Tom Church, Co-founder of money saving community Latestdeals.co.uk said, "Kellogg’s has really nailed it with this combination. It’s fantastic to see them innovating and bringing something new to the market that blends two classic favourites."